Accounting, explained
without the jargon
Practical guidance on bookkeeping, tax, payroll and reporting for US business owners. Written to be understood by people who run businesses, not by other accountants.
First posts land shortly
We publish twice a week. Everything here is written to answer a question a business owner actually asked us, in language that doesn't require an accounting degree.
Tax & planning
What you can do during the year to change your bill, rather than reporting on it afterwards.
Bookkeeping
Getting caught up, staying caught up, and what accurate books actually let you see.
Industry specifics
Job costing, trust accounting, settlement reconciliation — the things generalists miss.
Running the numbers
Cash flow, pricing, hiring decisions, and reading your own reports with confidence.
Written for owners,
not for accountants
Most accounting content online is either thin marketing filler or written for other professionals. Neither helps a roofing contractor trying to work out whether to hire a fourth crew.
What we publish here comes from questions clients actually ask. When the same question comes up three times, it becomes a post — which means the topics are driven by what business owners genuinely find confusing rather than by what ranks well.
We also try to write about tax while it still matters. Most tax content appears in March, which is precisely when it stops being useful. The decisions that change your bill happen in June and September.
Nothing here is advice for your specific situation. It's general information, and your circumstances will differ. But it should at least tell you which questions are worth asking.
Topics we cover
- Tax planning during the year, not after
- Bookkeeping cleanup and catch-up
- Reading your P&L, balance sheet and cash flow
- Payroll, contractors and classification
- Industry-specific accounting traps
- Pricing, hiring and growth decisions
New posts twice a week
Got a question we haven't answered?
Ask it on a free call. Thirty minutes, no pitch — and if it turns out to be a common question, it probably becomes a post.
BOOK A FREE CALL